Driven Leads
#2 in Real Estate
Real estate lead generation shop running Google Ads, Facebook, Microsoft, and YouTube campaigns.
- Founded
- 2015
- HQ
- Bettendorf, IA
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Nick Kremer
Founder & CEO
Nick Kremer operates Driven Leads, a real estate lead generation agency based in Bettendorf, IA that specializes in Google Ads, Meta Ads, and other digital channels to generate leads for real estate professionals.
Editorial
Editor’s take
Driven Leads positions itself as a real estate-focused lead generation agency built around paid media performance across Google, Facebook, Microsoft, and YouTube. Their core approach centers on managed ad spend with an emphasis on cost-per-lead control, making them a natural fit for real estate professionals looking to scale acquisition through PPC and paid social channels. Client case studies featuring conversion rates and lead volumes speak to the agency's hands-on campaign management across the full suite of major ad platforms.
What they do
Services
Google Ads
Builds exact- and phrase-match keyword sets around local mortgage and real estate intent (rates, pre-approval, first-time buyer, refinance near me) and pairs ad copy to each query cluster so originators aren't bidding against themselves on generic terms.
Meta Ads
Runs Facebook and Instagram campaigns segmented by life-event and geo signals that correlate with home purchase and refinance timing, feeding loan officers mid-funnel leads that Google search doesn't surface.
Microsoft Ads
Treats Bing, Yahoo and AOL inventory as an older, higher-net-worth audience the agency considers particularly valuable for mortgage and real estate, running it as a complement to Google rather than an afterthought.
YouTube Advertising
Places pre-roll and in-search video against home buying and mortgage research queries, used primarily to keep originators top-of-mind during the long consideration window between first search and loan application.
Google Local Services Ads
Sets up and manages LSA profiles so loan officers and agents appear in the pay-per-call pack at the top of local search, with the agency handling verification, bidding and dispute management on unqualified calls.
Google Business Profile & Display
Optimizes GBP listings for local map visibility and runs display retargeting to re-engage site visitors who didn't convert, closing the loop on the 'omnipresence' Market Premier bundle.