Platform
#1 in Real Estate
Full-service visual communications shop offering branding, graphic design, web, and social media management.
- Founded
- 2015
- HQ
- Naples, Fl
- Team
- 6-15
Founder
Meet the founder
Tim Chermak
Founder & CEO
Aline Elmurr is the Founder and Creative Director of Platform, a visual communications agency she launched in 2010 after more than a decade inside multi-national advertising agencies. She holds a BA in Graphic Design and an MA in Media Studies, and her resume includes art director roles at several global shops, leadership of a pre-press creative department, and teaching graphic design at the college level. That mix of agency, production, and academic experience shapes the way Platform approaches client work: research first, visual execution second.
The agency's founding thesis is straightforward. Elmurr believes that effective communication solutions start with in-depth research of the target market, and that a brand is a plan long before it is a logo. Platform's three-step process — Research, Position, Create — reflects that sequencing, with strategy and audience definition treated as prerequisites to design, not afterthoughts.
Platform operates as a generalist visual communications shop rather than a vertical specialist, serving clients across the United States and the MENA region. Its roster includes non-profits (DiaLeb, Fostering Hope Clothes Closet, World Arts Access), hospitality and wedding businesses (Bloom & Ivy Weddings, Silver Hospitality Group), government and utility entities (Jackson County Water Authority, Regie Libanaise des Tabacs et Tombacs), and telecom and banking clients (MTN, Sabafon, Tadamon International Bank). Elmurr has also made pro-bono and cause-driven work a visible part of the practice, dedicating time to non-profits and educational institutions. The stated real-estate niche is not reflected in the agency's public materials; Platform presents itself as an industry-agnostic branding and design studio.
Editorial
Editor’s take
Platform is a generalist design and branding agency serving businesses across verticals. The site emphasizes comprehensive brand-system development (logos, guidelines, identity) alongside print, web, and social media execution. No vertical specialization or niche focus is evident; positioning is horizontal and agency-agnostic.
What they do
Services
Branding & Identity Systems
Platform builds full brand platforms from the ground up, including name development, logo design, identity systems, tagline development, and brand guidelines. Work typically begins with market research before any visual concepting starts.
Graphic Design & Print Production
A core offering rooted in the founder's pre-press background, covering corporate stationery, marketing collateral, infographics, publications, packaging, and artwork adaptations. The studio handles projects through final pre-press and print production rather than handing files off.
Web Design & Content Management
Website design and ongoing website management for small businesses, non-profits, and corporate clients across the US and MENA region. Sites are typically built as an extension of the brand system developed in-house.
Social Media Management & Campaigns
Day-to-day social media management and campaign development for clients who want their channels to stay visually consistent with their broader brand. Includes content creation, graphics, and paid social ad layouts.
Advertising & Campaign Development
Concepts and production for print ad layouts, web and social media ads, signage, and copywriting. Campaigns are developed alongside the identity work so messaging and visual system stay aligned.