Excavation Marketing Pros
#4 in Excavation
Excavation and septic marketing agency running SEO, paid search, and CRM automation for North American contractors.
- Founded
- 2015
- HQ
- Palm Harbor, FL
- Team
- 6-15
Founder
Meet the founder
Scott Andreasen
Founder & CEO
Scott Andreasen owns Excavation Marketing Pros, a Palm Harbor, FL-based agency specializing in marketing for excavation, demolition, and septic contractors.
Editorial
Editor’s take
Excavation Marketing Pros positions itself as a dedicated niche specialist serving excavation, demolition, and septic contractors across North America, with services spanning SEO, paid search, and CRM automation. Their messaging centers on lead quality, job filtering, and automated follow-up systems — an approach well-matched to the service business model where margin and job fit matter as much as volume. The agency backs its positioning with testimonial quotes from contractors and a content library covering review strategy and AI-driven discovery.
What they do
Services
SEO for Excavation & Septic Contractors
Local and organic search work tuned to excavation, demolition, and septic service areas, targeting job-specific queries like septic tank replacement, site prep, and land clearing rather than generic contractor terms.
Paid Search
Google Ads campaigns built around high-intent excavation and septic keywords, with geo-targeting matched to each contractor's service radius and job economics so spend maps to profitable job types.
Answer Engine Optimization (AEO)
A newer offering positioning excavation and septic operators to be cited by ChatGPT, Gemini, and Claude when homeowners ask AI tools for local contractor recommendations, rather than relying solely on Google rankings.
CRM & Follow-Up Automation
Automated quote follow-up sequences designed for contractors whose leads typically go cold between estimate and close, aimed at recovering revenue from existing lead flow instead of buying more leads.
Review & Reputation Strategy
Structured review generation programs timed around peak septic and excavation season, built on the premise that homeowners vet dirt-work contractors heavily before calling.
Website Conversion Design
Contractor websites built around a 'conversion machine' framework documented in the agency's downloadable blueprint, emphasizing form fills and call capture for excavation, demo, and septic job inquiries.