Excavation Marketing Pros

Scott Andreasen runs Excavation Marketing Pros, a niche agency serving excavation, demolition, and septic contractors across North America. The public founder story on the site is brief; most pages focus on contractor-facing content, a podcast, and testimonials rather than Andreasen's personal background. What the site does make clear is the thesis behind the firm: the excavation and septic trades have been underserved by generalist marketing agencies, and operators in these verticals lose money when non-specialists 'trial and error' their way through campaigns. Andreasen positions the agency as the alternative — a team that speaks the language of dirt work, site prep, demolition, and septic installation, and that understands the seasonality and job-size variance unique to these businesses. He also hosts the Excavation Profits Podcast, a monthly interview and training show aimed at contractors, which functions as both a content asset and a credibility channel for the agency. The agency's worldview, expressed across its blog and lead magnets, is that predictable demand for excavation and septic operators comes from combining local search visibility with disciplined follow-up automation, not from chasing the latest tactic. Recent blog output shows Andreasen pushing the firm toward Answer Engine Optimization and AI-assisted lead handling, framing it as the next competitive edge for contractors who currently rely on Google alone. Beyond the podcast, careers page, and client testimonials, the site does not disclose prior career history, team size, or credentials, so the founder's pre-agency trajectory is not publicly documented.