exploreMedia
#3 in HVAC
Full-service marketing agency serving 300+ Alabama home-services businesses with digital and traditional media.
- Founded
- 2015
- HQ
- auburn, al
- Team
- 6-15
Founder
Meet the founder
Pam Mashburn
Founder & CEO
Pam Mashburn founded exploreMedia in 2006 as a digital marketing and publications firm serving Alabama businesses. She leads the agency as President and has built it to serve over 300 clients annually across the River Region.
Editorial
Editor’s take
**exploreMedia** positions itself as Alabama's full-service home-services marketing partner, combining digital channels — SEO, geofencing, video — with traditional media across more than 11 service lines. Their roster of 300+ regional clients annually reflects deep familiarity with the local market dynamics that home-services businesses, including HVAC operators, navigate. That breadth of regional experience, paired with documented client results across pest control and related trades, makes exploreMedia a strong fit for Alabama-based HVAC companies seeking an established, locally rooted agency.
What they do
Services
Local SEO
Optimizes HVAC and home-services contractors for River Region and broader Alabama search queries — service-area pages, Google Business Profile management, and review acceleration tied to seasonal demand cycles for heating and cooling.
Search Engine Marketing
Runs Google Ads for high-intent queries like emergency AC repair and furnace replacement, with landing pages built to convert phone calls and form fills rather than to score generic click volume.
Geofencing & Site Retargeting
Uses location-based targeting around competitor showrooms, new-construction neighborhoods, and recent service-call addresses to deliver display ads to homeowners most likely to need HVAC or home-services work, then retargets site visitors who didn't convert.
Streaming TV & Digital Display
Places contractor brand spots on CTV platforms and programmatic display inventory to build name recognition in the River Region — a channel mix aimed at the moment a homeowner's system fails and they default to a name they already know.
Website Creation & Maintenance
Builds fast, mobile-first contractor websites designed around phone-call conversion, service-area coverage, and the financing and membership offers that drive close rates in home services.
Print & Digital Publications
Distributes contractor advertising through the agency's owned titles — Know the Community, CentrAL INC, and exploreHVAC & Home Services — giving home-services clients a local media channel the agency controls end-to-end.