RS Gonzales
#12 in HVAC
HVAC-exclusive digital marketing agency running SEO, Google Ads, Local Service Ads, and Google Business Profile management.
- Founded
- 2015
- HQ
- Washington, DC
- Team
- 6-15
Founder
Meet the founder
Sarah Gonzales
Founder & CEO
Sarah Gonzales owns RS Gonzales, an HVAC marketing agency based in Washington, DC serving heating and cooling contractors.
Editorial
Editor’s take
RS Gonzales positions itself as an HVAC-exclusive digital marketing agency, built around the premise of vertical specialization — "no learning curve, no guesswork" — across SEO, Google Ads, Local Service Ads, and Google Business Profile management. Their focus on both residential and commercial contractors means every service offering is calibrated specifically for the HVAC industry, rather than adapted from a generalist playbook. Contractors looking for a partner with deep, channel-integrated expertise in their specific trade will find RS Gonzales a well-defined fit.
What they do
Services
HVAC SEO
Full-stack organic program tuned to HVAC search behavior: technical cleanup, schema, internal linking, then authority building through backlinks, citations, and press. Ongoing publishing of service and location pages is designed to compound rankings across Google, Maps, and AI search surfaces.
Google Ads & Local Service Ads
Combined LSA and PPC management aimed at generating lead flow from month one while the SEO engine matures. Campaigns are paired with conversion-focused landing pages, call tracking, and lead-quality review so contractors can see cost-per-booked-job rather than cost-per-click.
Google Business Profile Management
Treated as the highest-ROI channel for most HVAC operators. The team runs daily GBP posts, service category optimization, review automation, and response workflows to defend map pack position in competitive metros.
AI Search & Answer Engine Optimization
Structured data, schema, and content optimization targeted at ChatGPT, Gemini, Perplexity, and Grok citations. Positioned as a hedge so HVAC clients don't lose visibility as homeowner research shifts from traditional SERPs to AI assistants.
Website Design & Maintenance
Every new client receives a mobile-optimized WordPress site within the first 30 days, followed by monthly additions of service pages, location pages, blogs, and case studies. The site is treated as a compounding asset rather than a one-time build.
Email & SMS Marketing
Lifecycle messaging aimed at repeat maintenance revenue and membership club retention — the HVAC economics that reduce seasonality between cooling and heating peaks.