Fannit
#2 in Landscape & Lawn Care
Full-service digital marketing for home-service contractors emphasizing lead generation, sales enablement, and fractional leadership.
- Founded
- 2008
- HQ
- Arlington, WA
- Team
- 6-15
Founder
Meet the founder
Keith Eneix
Founder & CEO
Fannit is a home-services marketing agency based in Arlington, WA, offering digital marketing, SEO, paid advertising, and marketing leadership services to service contractors and entrepreneurs.
Editorial
Editor’s take
Fannit positions itself as a home-services specialist with deep roots in contractor growth, offering an integrated stack of SEO, paid search, Local Services Ads, sales funnel development, and fractional CMO leadership under one roof. Founded in 2008 and serving 200+ clients, the agency anchors its credibility in over $300M in attributed client revenue — making it a recognizable name for landscape and lawn care operators seeking both lead generation and executive-level marketing guidance. Their combination of channel execution and fractional leadership is well suited to contractors ready to scale beyond basic digital presence.
What they do
Services
Fractional CMO Leadership
Fannit embeds a senior marketing leader into landscape and lawn-care operators who are past the owner-does-everything stage but too small for a full-time CMO. The fractional lead owns the marketing budget, the KPI scorecard, and the weekly cadence with the owner, so strategy is not left to whichever vendor happens to be on the phone.
SEO and Local Search
Built around seasonal service queries (spring cleanup, lawn aeration, irrigation repair, landscape design near me) and the neighborhoods a crew can realistically route. The work combines technical audits, service-area page architecture, and Google Business Profile optimization so organic traffic maps to bookable routes rather than vanity rankings.
Paid Digital Advertising
Google Ads, Local Services Ads, and paid social managed as one funnel for contractors who need lead volume in-season. Fannit runs LSA alongside search to capture buyer-ready calls and uses Meta and YouTube for off-season brand and design-build lead nurturing.
Website Design and Conversion Rate Optimization
Sites are built as lead-generation instruments for home-service buyers: fast mobile load, service-specific landing pages, quote-request forms tied to the CRM, and ongoing CRO passes rather than a one-time redesign. Security and maintenance are offered as a continuing service so the site doesn't drift.
Sales Enablement and CRM Implementation
Fannit selects and implements CRMs, builds sales funnels, and wires email nurturing to the lead source so landscape operators can see which campaigns produce booked estimates and closed contracts. This is the piece most home-service agencies leave to the client and the piece Fannit argues determines whether marketing spend actually returns.
Local Reputation Management
Structured Google review campaigns, local citation cleanup, and listing management aimed at the trust signals residential homeowners weigh before requesting a lawn-care or landscape-design quote.
Proof of work