Lawnline Marketing
#1 in Landscape & Lawn Care
Lawnline Marketing — Home Services agency.
- Founded
- 2015
- HQ
- Ruskin, FL
- Team
- 6-15
Founder
Meet the founder
Tony Ricketts
Founder & CEO
Tony Ricketts is the founder and CEO of Lawnline Marketing, a Tampa-based agency that works exclusively with lawn care and landscaping companies across the US and Canada. His path into the green industry started well before Lawnline existed. In May 2007, Ricketts launched Ricketts Web Design, a generalist shop that built websites, custom applications, and ran digital marketing for roughly 80 companies over nine years across a range of industries. By 2015, he had concluded that the generalist model was taxing: each new client required his team to relearn an entire vertical from scratch, and the economics of that ramp were eating into results. A handful of existing clients were already in the green industry, and Ricketts decided to concentrate the firm there. Lawnline Marketing launched in 2016 as a single-industry agency.
The thesis guiding the firm is straightforward: a lawn and landscape operator does not need more disconnected tactics, they need a coordinated plan executed by people who already understand seasonality, service mix, route density, and the buying behavior of homeowners shopping for recurring maintenance versus one-time design-build work. Lawnline productizes that view through four tiered programs keyed to revenue stage, from sub-$1M startups to $10M+ operators.
Ricketts runs the company alongside co-founders Angela Ricketts and David Rippe, with a team that includes dedicated content, media buying, and client communications roles. The agency reports having worked with 425+ green industry businesses and manages $25M+ in cumulative marketing spend, and it holds Google, Meta, and Microsoft partner certifications.
Editorial
Editor’s take
Editor's commentary pending.
What they do
Services
Website Design
Conversion-oriented websites built specifically for lawn and landscape operators, structured around the service categories (maintenance, design-build, irrigation, hardscape) that homeowners actually search for. Sites are treated as the foundation layer that paid and organic channels feed into, rather than a standalone brochure.
Paid Advertising
Google, Meta, and Microsoft Ads campaigns tuned to seasonal demand curves and local service radii, with dedicated landing pages and budget controls intended to keep spend focused on high-intent homeowner queries rather than broad awareness clicks.
Organic SEO & Content
Long-horizon content and on-site SEO aimed at ranking for service-plus-geo terms that drive qualified residential and commercial leads. The approach leans on consistent publishing and technical cleanup rather than one-time audits.
Social Media Management
Ongoing posting and brand presence work sized to a contractor's reality, positioned as a support layer to paid and SEO rather than a primary lead source. Content is produced in-house so owners are not responsible for feeding the channel.
Local Listings & GBP Optimization
Google Business Profile optimization plus syndication across 70+ directories to stabilize NAP data and improve map-pack visibility, which is a disproportionate share of lead volume for residential lawn care and landscaping searches.
Tiered Growth Programs (Kickstart / Accelerate / Elite / Titan)
An all-inclusive engagement model that bundles website, ads, SEO, content, and reviews into a single program matched to the operator's revenue band, from sub-$1M startups through $25M+ enterprises. The tiering is how Lawnline structures scope rather than selling services a la carte.
Proof of work