Lawnline Marketing
#1 in Landscape & Lawn Care
Lawn and landscape marketing agency running full-service digital programs segmented by revenue tier.
- Founded
- 2014
- HQ
- Ruskin, FL
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Tony Ricketts
Founder & CEO
Tony Ricketts founded Lawnline Marketing in 2016 as a vertical spinoff of Ricketts Web Design, the general-market web and marketing studio he started in 2007. Over nine years at Ricketts Web Design, he and his team served roughly 80 companies across varied industries, building high-end websites and custom applications. By 2015, Ricketts concluded that the cost of re-learning a new industry with every engagement was eating into margins and diluting results. Because a portion of his book was already in the green industry, he made the call to niche down entirely to lawn care and landscaping, and Lawnline Marketing launched under that exclusive focus.
The thesis guiding the firm is straightforward: specialization compounds. Rather than rebuild strategy playbooks for each new vertical, Lawnline reuses a tested system — website, SEO, paid media, social, reviews — calibrated to the seasonality, service mix, and buyer behavior of lawn and landscape operators. The agency tiers its offering by revenue band (Kickstart under $1M, Accelerate $1M–$3M, Elite $3M–$10M, Titan $10M+), which signals a preference for matching scope to operational capacity rather than selling every client the same package.
Based in Tampa, Florida, Lawnline is a family-and-partner led shop: Tony Ricketts serves as Founder and CEO alongside co-founders Angela Ricketts and David Rippe, with a team that now spans content, media buying, client communications, and operations. The agency states it has worked with 425+ green industry businesses, managed $25M+ in marketing spend, and holds Google, Meta, and Microsoft partner certifications. It is also an official marketing partner of SiteOne's Partners Program.
Featured video
Editorial
Editor’s take
Lawnline Marketing runs full-service digital programs for lawn and landscape operators, segmented into revenue-tiered programs (Kickstart for sub-$1M, Accelerate for $1M–$3M, Elite for $3M–$10M, Titan for $10M+). Services include strategy, content, advertising, website design, SEO, and review management. The agency reports scaling 425+ businesses to date, with named case studies including Woolley Bros (grew from $1.8M to $3.8M on a $91K program spend — 22x ROI) and A+ Lawn & Landscaping (expanded $6M to $16M over seven years). Tony Ricketts leads the firm.
What they do
Services
Website Design
Custom-built websites for lawn and landscape operators, structured around the service categories homeowners actually search for (maintenance, design-build, irrigation, hardscape) and engineered for local search visibility and quote-form conversion rather than portfolio-only presentation.
Paid Advertising
Google, Meta, and Microsoft Ads campaigns built around protected budgets and dedicated landing pages per service line, aimed at generating demand during peak green-industry seasons without bleeding spend into unqualified residential clicks.
Organic SEO & Content
Ongoing content and on-page SEO focused on service-area pages and the specific buying queries that drive landscape and lawn-care estimates, with the goal of compounding organic lead flow year over year rather than chasing short-term ranking spikes.
Social Media Management
Done-for-you posting and engagement scoped as a support channel for sales and retention — keeping operators visible and on-brand without pulling owners or crew leads away from jobs to manage accounts.
Complete Solutions (All-in-One Programs)
Tiered programs (Kickstart, Accelerate, Elite, Titan) that bundle website, ads, content, social, and reviews into a single plan scoped to the client's revenue band, positioned as a fix for operators whose problem is coordination across vendors rather than lack of marketing activity.
Local Listings & Google Business Profile Optimization
Directory management across 70+ listings and ongoing GBP optimization targeted at local map-pack visibility, a primary acquisition channel for residential lawn care and landscaping searches.
Proof of work