Lawnline Marketing
#1 in Landscape & Lawn Care
All-inclusive digital marketing agency focused exclusively on lawn care and landscaping companies doing $1M+.
- Founded
- 2014
- HQ
- Ruskin, FL
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Tony Ricketts
Founder & CEO
Tony ricketts founded lawnline marketing in 2016 after spending 9 years running ricketts web design. He built the agency into a lawn care and landscaping specialist, growing the client base to over 425 companies across the country.
Featured video
Editorial
Editor’s take
Lawnline Marketing runs full-service digital programs for lawn and landscape operators, segmented into revenue-tiered programs (Kickstart for sub-$1M, Accelerate for $1M–$3M, Elite for $3M–$10M, Titan for $10M+). Services include strategy, content, advertising, website design, SEO, and review management. The agency reports scaling 425+ businesses to date, with named case studies including Woolley Bros (grew from $1.8M to $3.8M on a $91K program spend — 22x ROI) and A+ Lawn & Landscaping (expanded $6M to $16M over seven years). Tony Ricketts leads the firm.
What they do
Services
Website Design
Custom-built websites for lawn and landscape operators, structured around the service categories homeowners actually search for (maintenance, design-build, irrigation, hardscape) and engineered for local search visibility and quote-form conversion rather than portfolio-only presentation.
Paid Advertising
Google, Meta, and Microsoft Ads campaigns built around protected budgets and dedicated landing pages per service line, aimed at generating demand during peak green-industry seasons without bleeding spend into unqualified residential clicks.
Organic SEO & Content
Ongoing content and on-page SEO focused on service-area pages and the specific buying queries that drive landscape and lawn-care estimates, with the goal of compounding organic lead flow year over year rather than chasing short-term ranking spikes.
Social Media Management
Done-for-you posting and engagement scoped as a support channel for sales and retention — keeping operators visible and on-brand without pulling owners or crew leads away from jobs to manage accounts.
Complete Solutions (All-in-One Programs)
Tiered programs (Kickstart, Accelerate, Elite, Titan) that bundle website, ads, content, social, and reviews into a single plan scoped to the client's revenue band, positioned as a fix for operators whose problem is coordination across vendors rather than lack of marketing activity.
Local Listings & Google Business Profile Optimization
Directory management across 70+ listings and ongoing GBP optimization targeted at local map-pack visibility, a primary acquisition channel for residential lawn care and landscaping searches.
Proof of work