Landscape SEO
#4 in Landscape & Lawn Care
Landscaping-vertical digital marketing agency combining SEO, web design, and paid ads for lawn and landscape operators.
- Founded
- 2022
- HQ
- Mckinney, TX
- Team
- 6-15
Founder
Meet the founder
Luke Truetken
Founder & CEO
Luke Truetken founded Landscape SEO in 2022 after launching and selling Luke's Landscaping, which grew to 553 weekly clients by age 21. He specializes in digital marketing for green industry businesses and has authored The Green Dream book and podcast.
Editorial
Editor’s take
Landscape SEO positions itself as a green-industry specialist founded by a former seven-figure landscaping operator. The site emphasizes lead generation and sales conversion, with a service suite spanning SEO, paid ads, web design, and social media. The founder's credibility (built and sold a 553-client lawn company) anchors the positioning, though case studies and client ROI metrics are not detailed on the homepage.
What they do
Services
Web Design
Custom-built sites for landscape and lawn care operators, with copy, branding, and structure developed in-house rather than dropped into a template. Emphasis is on lead-capture flows that funnel visitors toward booked estimates rather than generic brochure pages.
Search Engine Optimization
On-site and local SEO aimed at ranking landscape and lawn care companies above regional competitors for service-area queries. Work includes competitor analysis, service-page content development, and review management tailored to the way homeowners vet outdoor-service vendors.
Paid Advertising
Paid search and paid social campaigns designed to generate fast lead flow during the peaks of the landscaping season, when operators need to feed crews immediately rather than wait on organic ramp-up.
Social Media Management
Audience-building and content programs targeted at the homeowner demographics most likely to buy landscape design, hardscape, and recurring maintenance services in a given market.
Complete Solutions
A bundled package combining web, SEO, paid, and social for operators who want a single marketing partner rather than stitching together multiple vendors. Positioned for multimillion-dollar companies that have outgrown piecemeal marketing.
Recruiting Services
Hiring-focused marketing to help landscape and lawn care companies attract crew members and technicians, addressing the labor constraint that often caps operator growth more tightly than demand does.