Landscape SEO

Luke Truetken runs Landscape SEO, a digital marketing agency built exclusively for lawn care, landscaping, and adjacent green-industry operators across the U.S. and Canada. The agency's positioning leans heavily on Truetken's own operator background: site copy describes him as a former seven-figure green-business owner who moved into marketing after building and scaling a landscaping company of his own. That lineage is the core pitch — rather than a generalist SEO shop that happens to take landscape clients, Landscape SEO frames itself as a vendor run by someone who has sat on the operator side of the invoice.

The thesis driving the firm is that multimillion-dollar lawn and landscape companies need marketing partners who understand route density, seasonal demand curves, crew capacity, and the specific buying behavior of homeowners shopping for outdoor services. Landscape SEO segments its service lines by sub-vertical — arborists and tree services, hardscape and outdoor living, landscape design, lawn maintenance, nurseries and growers, outdoor lighting, irrigation, and turf care — suggesting a deliberate effort to tailor strategy to each operator type rather than bundle them into a single lawn-industry template.

Beyond the agency, Truetken hosts Turfs Up Radio, a green-industry podcast that functions as both a content platform and a business development channel, keeping him in regular conversation with contractors, suppliers, and operators nationally. The public founder biography on the site is relatively brief and leans on the operator-turned-marketer narrative; specific credentials, prior company names, and team size are not detailed in the crawled material.