Firegang Dental Marketing
#2 in Dental
Dental-focused growth agency running website design, PPC, SEO, and reputation management for solo and multi-location practices.
- Founded
- 2015
- HQ
- Green Acres, WA
- Team
- 6-15
Founder
Meet the founder
Adam Zilko
Founder & CEO
Adam Zilko owns Firegang Dental Marketing, a dental-focused digital marketing agency based in Green Acres, WA, serving dental practices with PPC, SEO, website design, and reputation management.
Editorial
Editor’s take
Firegang Dental Marketing positions itself as a full-service growth partner built exclusively for dental practices, with tiered programs designed for solo practitioners, multi-location groups, and implant-focused offices. Their emphasis on revenue outcomes alongside patient acquisition—citing client results such as 2x new patient growth and $2M+ increases in collections—reflects a practice-management orientation that goes beyond traditional lead generation. The breadth of their service stack, spanning web design, PPC, SEO, Facebook ads, reputation management, call coaching, and video, makes them a strong fit for practices looking to consolidate marketing under one dental-specialist team.
What they do
Services
Dental Website Design
Custom-built practice sites — no templates — with on-site photo and video shoots of the doctor and team, and a conversion structure aimed at booked appointments rather than clicks. Firegang claims its sites score roughly 57% better on page speed tests than the dental industry average, which matters for both mobile patients and local SEO.
Dental PPC
Google Ads campaigns built around practice-specific differentiators rather than generic 'accepting new patients' copy, with keyword research tuned to dental service lines (implants, emergency care, cleanings) and monthly optimization cycles. The stated measurement focus is booked patients, not lead volume.
Dental SEO
Local and organic SEO positioned for practices that want to rank for high-intent service terms in their metro, paired with content written specifically for dental search behavior rather than generic health copy.
Dental Reputation Management
Systems for generating and maintaining 5-star Google reviews, including scripts and workflows the front desk can actually execute — a recognition that reputation is the dominant conversion factor once a prospective patient lands on the site.
Dental Implant Marketing (Advanced Implant Funnel)
A standalone product targeting high-ticket implant cases, built around an education-first funnel with automated follow-up and lead handling rather than a generic PPC push. Designed for practices chasing five-figure case values where sales cycles are longer.
Dental Call Coaching
Phone training and script work for front-desk staff — price-shopper handling, insurance calls, difficult patient questions — on the premise that a well-run marketing program is wasted if the phone conversion rate is low.
Proof of work
Case studies
$1.8M added
Annual revenue increase
SEO + PPC case study
Family Dental of Spokane Valley (Dr. Ben Hill)
12-month engagement
$2M+ added
Collections growth
SEO + PPC case study
Centro Dental Las Americas (Dr. Gary Arrindell)
12-month engagement
2x
New patient numbers
SEO + PPC case study
Evergreen Smile Studio (Dr. Rebekah Nguyen)
12-month engagement