Firegang Dental Marketing

Adam Zilko is the founder and CEO of Firegang Dental Marketing, a Spokane, Washington-based agency he launched in 2010 to focus exclusively on digital growth for dental practices. Zilko holds a BA in Computer Science and began his career at an advertising agency, where he rose to Digital Manager before leaving to start Firegang. That blend of technical background and agency-side exposure shapes the firm's orientation: Firegang treats dental marketing as a measurable, conversion-engineered system rather than a creative exercise. Zilko is the author of 'Practice Growth for the Future-Focused Dentist' and co-author of 'Practice Growth Secrets,' and he speaks at dental industry conventions — both are positioned on the site as credibility anchors for the agency's thesis that dentists need vertical-specific marketing partners, not generalists. The guiding idea across Firegang's collateral is that practices which commit to an integrated digital stack — site, paid search, SEO, reputation, and phone handling — will structurally outperform peers relying on referrals and legacy tactics. Over roughly fifteen years, Firegang has grown into a fully remote team serving solo practices, multi-location groups, and emerging DSOs across the US and Canada, with distinct programs for each segment and a standalone implant-patient funnel product. The leadership bench includes a VP (Becky), Director of Marketing (Ryan, with seven years in dental specifically), and a Director of Fulfillment (Jennifer) who owns client onboarding and website launches. The public founder story is fairly brief and leans on book and speaking credits rather than a deep personal narrative.