HVAC-Marketers
#7 in HVAC
HVAC-focused marketing building integrated systems for $1M-$10M+ operators selling booked jobs over leads.
- Founded
- 2015
- HQ
- Cincinnati, OH
- Team
- 6-15
Founder
Meet the founder
Alex Van Leeuwen
Founder & CEO
HVAC-Marketers is a home services marketing agency based in Cincinnati, OH, specializing in HVAC contractor marketing.
Editorial
Editor’s take
HVAC-Marketers positions itself as a vertical specialist built exclusively for mid-market HVAC operators in the $1M–$10M+ revenue range, with a stated focus on delivering booked jobs rather than raw lead counts. That outcome-based framing reflects a more sophisticated benchmark for measuring marketing ROI — one increasingly relevant to growth-stage HVAC businesses prioritizing revenue predictability over vanity metrics. Operators at that scale looking for a channel-integrated partner with HVAC-specific fluency will find the positioning closely matched to their needs.
What they do
Services
Paid Search
Structured around HVAC buyer intent — emergency repair, system replacement, maintenance plan enrollment — rather than broad 'HVAC near me' match types. Budget is allocated against the jobs the contractor actually wants to book, not raw click volume.
Local Service Ads
Run alongside Google Ads to capture Google-guaranteed slots for install and repair queries, with review velocity and response-time tuning handled as part of the engagement rather than left to the contractor.
Local SEO
Focused on Google Business Profile optimization, service-area page architecture, and review strategy for multi-truck HVAC operators trying to rank across a metro service footprint rather than a single storefront.
Website Design and Conversion
Sites are built to convert HVAC traffic specifically — clear service menus, financing callouts, seasonal offers, and booking paths — rather than generic contractor templates. Treated as infrastructure for paid and organic channels, not a standalone deliverable.
Integrated Revenue Systems
The agency's core pitch: paid media, SEO, site, and lead follow-up tracked against booked jobs and revenue, not lead count. Reporting is framed around pipeline contribution for operators running $1M-$10M businesses.