Med Spa Scaler
#6 in Med Spa
Med spa-focused marketing agency offering strategy, paid ads, SEO, and email/SMS marketing.
- Founded
- 2015
- HQ
- North Billerica, MA
- Team
- 6-15
Founder
Meet the founder
Irina Iatco
Founder & CEO
Irina Iatco founded Med Spa Scaler to help med spa owners and doctors grow their practices through targeted marketing. She brings experience leading advertising campaigns for Fortune 500 companies and deep knowledge of the healthcare industry.
Editorial
Editor’s take
Med Spa Scaler positions itself as a dedicated med spa marketing specialist, founded by Irina Iatco, who brings Fortune 500 advertising experience and focused healthcare sector expertise to the niche. The agency's service suite spans paid social, Google Ads, SEO, and email/SMS marketing, structured as customizable packages built around each clinic's growth stage. Client testimonials and a detailed med spa launch case study reinforce their hands-on approach for practices looking to scale with an agency that understands the med spa space from the ground up.
What they do
Services
Marketing Strategy
Acts as the connective layer across channels for med spa owners, mapping service menus, pricing, and seasonal promotions to a quarterly plan rather than treating ads, SEO, and email as separate line items.
Paid Social Ads (Facebook and Instagram)
Builds creative and targeting specifically for aesthetic services — Botox, filler, laser, body contouring — where before-and-after content and offer structure drive the bulk of booked consults.
Google Ads
Focuses on high-intent aesthetic queries and geo-tight campaigns around the spa's primary catchment, prioritizing treatment-specific search terms over broad med spa awareness spend.
SEO and Google Business Profile
Treats local SEO as the backbone for med spas, optimizing the Google Business listing alongside on-site content so the practice shows up for treatment-plus-city searches where most aesthetic buying decisions start.
Email and SMS Marketing
Works the existing patient list for rebooking, package upsells, and event-based promotions, which the agency positions as the highest-margin channel for established med spas.
Branding and Launch Support
Offered for new med spa openings and rebrands, covering positioning, visual identity, and the initial social presence needed to open with an audience rather than from zero.
Proof of work