Miso Partners

Brandon Morphew founded Miso Partners and runs it as a marketing agency narrowly focused on independent bike shops, cycling brands, and active-lifestyle retailers. His bio cites more than 25 years across what he describes as a fairly mixed resume: early work at Adidas on sports sponsorship properties including the Olympics, the Tour de France, and Ironman; brand roles in beverage at Red Bull, Vitaminwater, and Coca-Cola; a stint as a managing director at Progress Partners, a boutique investment bank; and later running marketing programs for the multi-state cannabis operators Ayr Wellness and Temescal Wellness. He holds a philosophy degree from UMass and is based in eastern Massachusetts. Miso traces its roots to 2013 and converted into a full-service marketing agency in 2018. The firm's thesis is that independent bike shops, squeezed by seasonality, thin staffing, and direct-to-consumer pressure from the brands they carry, are underserved by generalist agencies and over-promised to by growth-hackers. Morphew positions Miso as an operator-style partner: Local SEO, Google and Meta advertising, Shopify builds, and email and SMS retention, executed with what he calls ethical, transparent reporting and a refusal to chase vanity metrics. He is a cyclist, trail runner, and yoga practitioner, and leans on that participation as part of the agency's credibility with shop owners. The founder story on the site is relatively brief and skews toward resume bullet points rather than a detailed origin narrative for the agency itself.