Products for Utilities Marketing Agency

Andrew Dugan, PE, is the founder and sole operator of WaterWrites, a content marketing practice serving the water and wastewater industry. He is a licensed professional engineer who spent the early part of his career working on water infrastructure projects and later as a manufacturer's representative, selling technical equipment into utilities and consulting engineering firms. According to the site, he discovered copywriting during that stretch, frustrated by how flat most water-sector marketing brochures read compared to the stakes of the work they described.

The thesis behind WaterWrites is straightforward: the water industry has no shortage of technical expertise, but a chronic shortage of writers who understand it. Marketers at equipment manufacturers, consulting engineers, and water-tech companies routinely hire generalist agencies that can string a sentence together but cannot tell the difference between a lift station and a clarifier. Dugan positions himself as the translator between engineering substance and marketing narrative — someone who can interview a utility director, understand what actually keeps them up at night, and package it into a case study or trade article that the target audience recognizes as credible.

The public founder story is intentionally brief; the site reads as a solo practitioner's shingle rather than an agency with a layered team page. There is no mention of employees, partners, or acquisitions, and the services and pricing pages reinforce that this is a specialist operator rather than a firm. The positioning is consistent throughout: an engineer who writes like a marketer, aimed squarely at B2B water-sector communicators.