Products for Utilities Marketing Agency
#12 in General Business
Marketing for the utility sales cycle
- Founded
- 2026
- HQ
- Denver, Colorado
- Team
- 1-5
Founder
Meet the founder
Andrew Dugan
Founder & CEO
Andrew Dugan founded PUMA (Products for Utilities Marketing Agency) in 2026 after years as a manufacturer's representative and copywriting consultant serving the water and utility industries. He built the agency to address the specific marketing challenges utility-serving companies face in their sales cycles.
Editorial
Editor’s take
**WaterWrites** positions itself as a specialist B2B content marketing agency for the water and wastewater industry, with a founder whose civil engineering background enables genuine fluency in the technical language utility decision-makers speak. The agency's focus on translating complex product narratives into compelling messaging makes them a natural fit for manufacturers and solution providers targeting municipal and utility buyers. A client testimonial featured on their site reinforces the credibility they've built within this highly specialized sector.
What they do
Services
Case Studies
Productized customer success stories for water-tech vendors and engineering firms, priced as one-off ($2,000) or three-packs ($5,500). Dugan interviews manufacturers' reps, end users, and utility staff to produce 800-word studies that other engineers and utility decision-makers recognize as authentic.
White Papers and eBooks
Long-form technical marketing assets written for water industry audiences. Positioned as a way for manufacturers and consulting engineers to document expertise without pulling their own senior technical staff away from billable work.
Trade Magazine Articles
Ghostwritten feature articles aimed at water-sector trade publications. The pitch is that engineering fluency lets him ask sharper interview questions and surface angles that resonate with utility readers, rather than producing the generic vendor-voice copy common in the space.
Publication Placement
Editorial strategy and pitching support for getting water industry articles placed in trade outlets, plus post-publication promotion. Sold as an add-on so clients don't leave finished content sitting unused after a campaign ends.
Blogging
Ongoing blog content for water industry company websites, framed as both SEO asset and a venue to address technical objections from utility and engineering buyers. Emphasis is on consistency and staying relevant to a narrow, technical readership.
Web Copy
Website copywriting for water sector manufacturers, tech companies, and consulting engineers, including launches and refreshes. The selling point is translating highly technical products into language a utility director or plant operator finds human.
Proof of work