Salt Marketing, Inc.

Jennifer Orechwa is the founder of Salt Marketing, a healthcare marketing agency focused on med spas and wellness practices. She positions the firm as a strategy-first alternative to the tactic-of-the-month agencies that dominate the aesthetics space, and recently published Get Found, Get Booked, a playbook that packages the same framework Salt uses with its higher-tier clients. The public founder narrative on the site is relatively brief and leans more on Salt's methodology than on Orechwa's prior career history; readers looking for a detailed resume will not find one on the About page. What the site does make clear is her operating thesis: wellness practitioners did not get into business to become marketers, and most are burning cash on scattered tactics because no one has built them an integrated system. Salt's response is a StoryBrand-influenced messaging foundation layered onto organic visibility work (SEO, Google Business Profile, content) and retention systems (CRM, automation, reactivation, referral and membership marketing), so that growth compounds rather than evaporating the moment ad spend stops. Orechwa appears to work alongside a small team — client reviews reference a colleague named Jake — and the firm produces its own content ecosystem, including the Worth Your Salt podcast, webinars, and paid courses. The through-line across the site is a preference for durable, owned channels over paid acquisition, and a belief that wellness practices win by becoming the trusted local authority rather than the loudest advertiser.