Salt Marketing, Inc.
#10 in Healthcare
Med spa and wellness marketing agency focused on organic visibility, patient acquisition, and retention systems.
- Founded
- 2015
- HQ
- Summerville, SC
- Team
- 6-15
Founder
Meet the founder
Jennifer Orechwa
Founder & CEO
Jennifer Orechwa leads Salt Marketing, a health and wellness marketing agency in Summerville, SC that helps practitioners attract clients and grow their practices through data-driven strategies and ethical marketing systems.
Editorial
Editor’s take
Salt Marketing positions itself exclusively within the med spa and wellness vertical, built around a "message-first" philosophy that prioritizes organic visibility, patient acquisition, and retention over disconnected tactics. Founded by Jennifer Orechwa — a published author in the space — the agency offers a structured range of engagement models, from DIY membership tiers to full-service growth accelerators, making it accessible to practices at different stages of scale. Their integrated system approach and deep niche focus make them a recognizable fit for med spa and wellness operators looking for strategic consistency.
What they do
Services
StoryBrand Messaging & Brand Strategy
Salt runs med spa and wellness owners through a StoryBrand-based discovery and workshop process to produce a BrandScript, one-liner, and messaging guide. The goal is to make the practice's differentiation legible to a prospective patient within seconds of landing on the site.
Website Design & Conversion Funnels
Builds WordPress sites anchored in StoryBrand copy and paired with lead-generating PDFs, landing pages, and a five-email welcome sequence. Positioned as the visibility-plus-conversion layer for practices whose existing site is not turning traffic into booked consults.
SEO & Local Visibility
Ongoing SEO, keyword strategy, Google Business Profile optimization, and local listings work aimed at med spas competing in crowded metros. Salt leads with organic visibility on the thesis that compounding search traffic outlasts any paid campaign.
Paid Ads & Lead Generation
Paid social and search deployment layered on top of the organic foundation, supported by lead magnets, quizzes, and webinars tuned to aesthetic and wellness buyer journeys. Ads are treated as an accelerant, not the primary growth engine.
CRM, Automation & Retention Systems
Sets up CRM workflows, appointment booking, email and SMS automation, onboarding sequences, reactivation campaigns, and review and referral systems. This is the 'Get Booked' half of Salt's framework, focused on lifetime value inside a practice's existing patient base.
Membership & Launch Marketing
Supports wellness practices launching memberships, courses, events, and promotions, including the marketing mechanics around recurring-revenue programs that are increasingly central to med spa economics.
Proof of work