The Aligned Pretzel Inc

Nisha Ryan leads The Aligned Pretzel (TAP), a boutique funnel and Meta ads agency serving financial educators, trading coaches, CPAs, bookkeepers, and wealth strategists. The firm positions itself as a build-and-operate partner for educators who are already selling but want to escape the launch-to-launch cycle and move to evergreen revenue. The public founder narrative on the site is brief; most of the homepage focuses on service positioning and client outcomes rather than Ryan's personal backstory. What the site does state is that Ryan has run the agency for over eight years and has posted five consecutive six-figure years, building a small team of funnel strategists, web and course designers, and paid ads specialists around her. The thesis guiding TAP is specific: financial experts tend to be strong teachers and weak systems operators, so they default to high-effort launches instead of evergreen funnels. TAP's answer is to own the full commercial stack for them, brand, messaging, funnel architecture, and Meta ad traffic, so the educator can stay in the teaching seat while the backend converts cold traffic on its own. The agency is deliberately narrow in client type (already-monetizing money educators) and deliberately narrow in deliverable (funnel ecosystem plus paid traffic), and Ryan has recently extended that thesis into a membership called Revenue Intelligence that applies the same funnel review lens alongside AI-visibility work. Founder credentials beyond the agency itself are not detailed on the public site.