The Data Driven Practice

The public-facing founder of The Data Driven Practice is Dr. Cory Frogley, a second-generation chiropractor who positions himself as a high-performance business coach for holistic practice owners. According to the site, Frogley opened his own practice roughly ten years ago and ran into the familiar paradox of a growing clinic: the more successful the practice became, the more operational problems multiplied. That experience led him to build what he calls the Driven Operating System, the methodology around which the company and its coaching, certifications, and dashboards are organized. Melissa Frogley is listed as the agency's owner of record, but the site itself foregrounds Dr. Cory as the voice of the brand and the author of its frameworks. The public founder story is brief; most of the site focuses on programs, free courses, and testimonials rather than biographical detail, and there is no live About or Team page at the time of review. The thesis is consistent across the site: holistic and chiropractic practices fail not because doctors lack clinical skill but because they operate without visibility into their numbers. The firm's answer is to install dashboards (as a certified partner of BlueIQ and Pryme Practice), appoint internal 'system drivers,' train office managers and front-desk staff through certification programs, and run data-driven team meetings tied to scoreboards. The company reports working with more than 800 holistic practitioners and layers on adjacent services, including a fractional CFO offering, a concierge call center, paid ads, social media management, and in-office patient education via BlueTV.