The Data Driven Practice
#7 in Chiropractic
Chiropractic and holistic-practice operating system using dashboards, KPIs, and team training to boost profitability.
- Founded
- 2015
- HQ
- Bountiful, UT
- Team
- 6-15
Founder
Meet the founder
Melissa Frogley
Founder & CEO
Dr. Cory Frogley is a second-generation chiropractor, author, and business coach who founded The Data Driven Practice to help holistic practitioners optimize their business operations and profitability.
Editorial
Editor’s take
The Data Driven Practice positions itself as a full-service operating system for chiropractors and holistic practitioners, combining data dashboards, KPI tracking, fractional CFO services, and team certification into a unified growth framework. Their model is built for practice owners focused on hitting measurable revenue milestones, with marketing services including paid ads, social media, and call center support rounding out the platform. With 800+ clients served and a stated focus on reaching $100K monthly revenue targets, the agency brings a metrics-first identity that resonates strongly within the chiropractic space.
What they do
Services
Driven Operating System Implementation
A packaged operating system for chiropractic and holistic practices that installs KPIs, team scoreboards, and meeting cadences. The goal is to make the business run without the doctor sitting at the center of every decision.
BlueIQ and Pryme Practice Dashboards
As a certified partner of BlueIQ and Pryme Practice, the firm deploys clinical and financial dashboards tuned to chiropractic metrics such as patient visit average, case value, and collections per visit, then trains teams to act on the numbers weekly.
Office Manager and Front Desk Certification
Structured certification tracks for office managers, front-desk staff, and case managers. The training is designed so a chiropractor can delegate conversion, scheduling, and care-plan follow-through to certified team members rather than owning those conversations personally.
Fractional CFO and Bookkeeping
Monthly bookkeeping paired with a fractional CFO layer that translates practice P&Ls into the KPIs the Driven framework runs on, including profit per visit and owner distributions, so holistic owners can price care plans and staffing with real margin visibility.
Paid Ads and Concierge Call Center
An in-house marketing arm that builds and runs paid acquisition campaigns for chiropractic and holistic practices, with a concierge call center handling inbound leads so that ad spend is not wasted on unanswered phones or slow follow-up.
Social Media Management and BlueTV Patient Education
Outbound social content plus BlueTV, an in-office patient-education channel that plays on waiting-room screens. Together they are pitched as a way to warm new patients before the visit and deepen case acceptance during it.