Creative Roofing Marketing

Luis Chavez runs Creative Roofing Marketing, a Fresno-area digital agency that repositioned its general web-design practice into a roofing-only shop. The firm's origin predates the roofing focus: Chavez's wife founded Chavez Web Design in 2008 after leaving AT&T, building the company into a family business that the team page says has served over 1,000 small businesses across verticals. Chavez joined full-time after a stint managing an Enterprise Rent-A-Car branch, and according to the site he holds a marketing degree from CSU Northridge (2004), is Google Ads certified across seven exams, and has done consulting work with the Small Business Development Center. Creative Roofing Marketing is the roofing-specific arm of that broader practice, trading on fifteen-plus years of general contractor and small-business work now concentrated on roofers. The stated thesis is straightforward: the gap between a six-figure and seven-figure roofing company is consistent lead flow, and most roofing operators are under-served by generalist marketers who don't understand storm cycles, financing objections, or door-to-door sales culture. Content on the site leans heavily into that operational side — landing page conversion, financing scripts, door-knocking paired with digital, GEO for AI search — suggesting the firm sees itself as much as a sales-enablement partner as a traffic source. The public founder narrative is relatively thin and occasionally inconsistent (the About page is bylined to a contributor named Kelly Fox rather than Chavez himself), and the agency's roofing-specific positioning appears to be a more recent evolution of the older Chavez Web Design brand.