Ehlen Analytics Inc
#999 in Home Services
Contractor-focused digital marketing agency offering SEO, Local Service Ads, and managed lead generation.
- Founded
- 2016
- HQ
- Asheville, NC
- Team
- 6-15
Founder
Meet the founder
Matthew Ehlen
Founder & CEO
Matthew Ehlen owns Ehlen Analytics Inc, a home-services marketing agency with locations in Tampa and Asheville that offers SEO, analytics, and lead-generation services to contractors.
Editorial
Editor’s take
Ehlen Analytics positions itself as a contractor-vertical specialist with eight years of focused experience and dual offices in Tampa and Asheville. Their service model centers on LSA management, Google Business Profile optimization, and lead-quality auditing, structured across three tiered packages tied to client revenue size — making it a practical fit for contractors at varying stages of growth. With a stated roster of 400+ clients and 2,500+ monthly leads generated, the agency brings a well-defined track record to the home services space.
What they do
Services
Local Service Ads Management
Ehlen manages Google's Local Service Ads for contractors end to end, including lead quality auditing and dispute handling so that mischarged or out-of-area leads don't inflate cost-per-job. The team pairs LSA with a proprietary RapidReply tool aimed at shortening response time, which is the primary ranking variable inside the LSA auction.
Local SEO and Google Business Profile Management
Monthly GBP content production (3 to 10 posts depending on package), citation and listings cleanup, and local ranking reporting calibrated to service-area businesses rather than storefronts. The emphasis is on map-pack visibility across the trade's service radius.
SEO Content and On-Site Optimization
Monthly website content built around service-plus-city intent queries common in home services (emergency repair, installation, replacement), with AI-assisted drafting reviewed against search intent. Higher tiers layer in off-page backlinking from higher-authority domains.
Paid Search (PPC) Management
Google Ads campaign build and ongoing optimization reserved for the Enterprise tier, positioned as a complement to LSA for contractors who have saturated their LSA impression share and need exact-intent search coverage.
Pay-Per-Lead Program
An alternative to the retainer model in which contractors pay only for qualified leads Ehlen delivers. Aimed at operators who want to test the agency before committing to a monthly fee, or who prefer variable cost tied to booked opportunities.
Call and Form Tracking with Reporting
Every package includes call and form tracking with monthly reporting focused on lead counts and lead quality rather than impressions or rankings alone, consistent with the firm's stated 'track only what matters' posture.