Ehlen Analytics Inc
#1 in Home Services
Contractor-focused digital marketing agency offering SEO, Local Service Ads, and managed lead generation.
- Founded
- 2016
- HQ
- Asheville, NC
- Team
- 6-15
Founder
Meet the founder
Matthew Ehlen
Founder & CEO
Matthew Ehlen is the founder of Ehlen Analytics, a digital marketing agency serving contractors and home-services operators from offices in Tampa, Florida and Asheville, North Carolina. The public founder story on the site is brief; most pages focus on packages, client reviews, and the firm's positioning rather than a detailed biographical narrative. What the site does communicate is the thesis that shaped the company: Ehlen started the agency after observing that most marketing shops serving contractors were selling outdated SEO concepts and generic retainers, leaving trades businesses to waste budget on activity that didn't translate into booked jobs. Ehlen Analytics was built as a reaction to that pattern, with a stated preference for tracking only the metrics that correlate to lead volume and revenue rather than vanity reporting. The firm positions itself as contractor-focused, pairing managed SEO and Google Business Profile work with Local Service Ads management and a proprietary LSA tool called RapidReply. The site references eight years in business, an Inc. 5000 listing, more than 400 clients served, and roughly 2,500 leads generated monthly across the client base, though individual contributions from the founder versus the broader team are not broken out. A pay-per-lead program sits alongside the retainer packages, suggesting Ehlen is comfortable putting the agency's compensation on the same footing as the client's outcome. Senior and dedicated account managers are referenced at the higher tiers, indicating a layered service model rather than a solo-operator practice.
Editorial
Editor’s take
Ehlen Analytics positions itself as a contractor-vertical specialist with eight years in business and two locations (Tampa and Asheville). The site emphasizes LSA management, GBP optimization, and lead-quality auditing across three tiered packages tied to annual revenue. Claims include 400+ clients and 2,500+ monthly leads generated. While the pricing structure is transparent and service bundles are concrete, case-study specifics and client…
What they do
Services
Local Service Ads Management
Ehlen manages Google's Local Service Ads for contractors end to end, including lead quality auditing and dispute handling so that mischarged or out-of-area leads don't inflate cost-per-job. The team pairs LSA with a proprietary RapidReply tool aimed at shortening response time, which is the primary ranking variable inside the LSA auction.
Local SEO and Google Business Profile Management
Monthly GBP content production (3 to 10 posts depending on package), citation and listings cleanup, and local ranking reporting calibrated to service-area businesses rather than storefronts. The emphasis is on map-pack visibility across the trade's service radius.
SEO Content and On-Site Optimization
Monthly website content built around service-plus-city intent queries common in home services (emergency repair, installation, replacement), with AI-assisted drafting reviewed against search intent. Higher tiers layer in off-page backlinking from higher-authority domains.
Paid Search (PPC) Management
Google Ads campaign build and ongoing optimization reserved for the Enterprise tier, positioned as a complement to LSA for contractors who have saturated their LSA impression share and need exact-intent search coverage.
Pay-Per-Lead Program
An alternative to the retainer model in which contractors pay only for qualified leads Ehlen delivers. Aimed at operators who want to test the agency before committing to a monthly fee, or who prefer variable cost tied to booked opportunities.
Call and Form Tracking with Reporting
Every package includes call and form tracking with monthly reporting focused on lead counts and lead quality rather than impressions or rankings alone, consistent with the firm's stated 'track only what matters' posture.