Innovate Digital
#9 in Dental
Fuelling growth and clarity for New Zealand businesses
- Founded
- 2009
- HQ
- 32c Sheffield Crescent, Burnside, Christchurch 8053, Canterbury
- Team
- 1-5
Founder
Meet the founder
Anna Hayes
Founder & CEO
Hi, I'm Anna Hayes, owner and lead marketing strategist at Innovate Digital — a Christchurch-based marketing agency. I started building websites over 20 years ago. More than 17 years ago, I founded Innovate Digital, an agency built on results and a People First approach. As an Official Google Partner, I lead Google Ads strategy and client relationships personally, while my team handles the technical work, design, and content creation. I work closely with trade businesses and established SMEs across New Zealand — not just generating leads, but tracking them all the way through to revenue.
Featured video
Editorial
Editor’s take
We partner with growth focused dental clinics and orthodontists throughout New Zealand and Australia, to help them get consistent patient growth and long-term clinic success through a proven marketing framework.
What they do
Services
Marketing Strategy
Strategy engagements are treated as the entry point rather than an add-on, mapping a dental or allied-health practice's patient journey, service mix and local catchment before any campaign spend. Hayes personally runs complimentary strategy sessions to scope fit.
Website Design & Development
Builds conversion-oriented practice websites with the foundations new-patient acquisition depends on — clear service pages, booking paths and local SEO structure — rather than purely brochureware. Positioned as a sales tool for growth-stage health and wellness SMBs.
Search Engine Optimisation (SEO/AIO)
Leans into user-first, long-horizon SEO aimed at sustained visibility in Google — relevant for dental practices competing on geographic 'dentist near me' intent. Recent content from the team covers tactics like FAQ schema, suggesting an emphasis on structured content and AI-overview readiness.
Google Ads
Delivered under Certified Google Partner status, with campaigns built around qualified lead generation for service businesses. For a dental practice this typically means tight keyword targeting around high-value treatments and location-based search.
Meta Ads
Strategy-led paid social on Facebook and Instagram, used to build local brand awareness and drive enquiries for practices whose patient base responds more to lifestyle and trust signals than to search intent.
Social Media Marketing
Offered as either fully managed content or coaching, with an emphasis on generation-aware messaging — a theme Hayes writes about on the blog — so a practice's content speaks differently to older patients versus younger families.