Lead Gen Pros

Aaron Chandra is the founder of Lead Gen Pros, a real estate lead generation shop that pairs paid social and search advertising with an in-house inside sales team that qualifies and books appointments on behalf of agents and brokerages. The public founder story on the site is brief; most of the site's real estate is dedicated to the service mechanics and client testimonials rather than Chandra's background. What is clear from the positioning is the thesis that drives the company: realtors are not actually short on leads — the market is saturated with Zillow, Realtor.com, and portal-sourced contacts — but they are short on qualified conversations with buyers and sellers who are ready to transact. Chandra built Lead Gen Pros around that diagnosis. Rather than selling raw form-fills or shared leads, the firm runs the full funnel: ad creative, campaign management, and then human follow-up from North America-based ISAs who call, nurture, and only hand off prospects that meet criteria like pre-approval status, timeline, and budget. The commercial model reinforces the thesis. The agency operates on a pay-per-appointment basis with no long-term contracts, a structure Chandra uses as both a sales argument and an operating discipline — the team only gets paid when a qualified appointment lands on a realtor's calendar. The client base is described as six- and seven-figure realtors and team leaders at brokerages including eXp, with testimonials from agents in both the US and Canada. Team size, funding history, and prior ventures are not disclosed on the site.