Local Visibility

Frank Aldaco is the founder and president of Local Visibility, a home-services digital marketing agency he launched in 2010. According to the agency's About page, Aldaco spent years in traditional sales and marketing before the internet shifted how local contractors acquired customers. He started Local Visibility from his kitchen table with the stated goal of running an agency that treated clients as partners rather than account numbers, and that leaned on personal service as much as technical execution.

The public founder story on the site is relatively brief. It does not list prior employers, certifications, or named hires, and the team is described in general roles (account managers, SEO specialists, copywriters, web designers) rather than by name. What is stated clearly is the thesis: local home-services contractors lose work not because they do poor work, but because they are invisible in the moments customers are searching. Local Visibility's response is to bundle website design, local SEO, paid search, paid social, reputation management, and CRM automation under one roof so campaigns reinforce each other rather than compete.

Fourteen-plus years in, the firm positions itself deliberately as a smaller shop that caps its client roster to protect service quality, and concentrates almost entirely on home-services and home-improvement verticals: remodeling, roofing, pools, fencing, HVAC, plumbing, electrical, landscaping, and home organization. Aldaco's operating belief, as expressed across the site, is that integrated campaigns outperform piecemeal vendor stacks, and that contractors are better served by one accountable partner than by stitching together specialists.