Local Visibility
#7 in Home Remodeling
Full-service home-services marketing agency with 15+ years in local SEO, paid search, and web design.
- Founded
- 2010
- HQ
- St. Petersburg, FL
- Team
- 6-15
Founder
Meet the founder
Frank Aldaco
Founder & CEO
Frank Aldaco founded Local Visibility in 2010 to provide digital marketing services to local businesses. The St. Petersburg-based agency specializes in serving home services contractors across niches like plumbing, HVAC, roofing, and landscaping.
Editorial
Editor’s take
Local Visibility positions itself as a dedicated home-services marketing specialist with over 15 years of experience since its 2010 founding, focusing on local SEO, paid search, and web design for trades including plumbing, HVAC, roofing, and landscaping. Their full-suite approach centers on local search dominance and data-driven optimization, making them a natural fit for contractors and home-service businesses looking for an agency that understands the category deeply. The agency's long tenure in the home-services space reflects a focused track record that generalist agencies rarely match.
What they do
Services
Local SEO
Built for home-improvement contractors whose buyers search in moments of intent (‘bathroom remodeler near me,’ ‘custom closet installer’). The agency targets primary service-area rankings, Google Business Profile optimization, and on-site content structured around specific remodel categories rather than generic ‘home services’ pages.
Paid Search (PPC)
Google Ads programs aimed at remodeling and home-improvement queries with high commercial intent, paired with landing pages designed to convert estimate requests. Campaigns are structured to reduce wasted spend on broad, tire-kicker keywords common in the remodeling category.
Website Design
Responsive contractor sites built to function as lead-capture tools rather than brochures, with project galleries, service-area pages, and forms tuned for estimate and consultation requests on mobile, where most home-improvement research happens.
Paid Social & Remarketing
Meta and display campaigns that re-engage homeowners who visited a remodeler's site but didn't convert, an important lever given the long consideration window on kitchen, bath, and whole-home remodels.
Reputation Management
Review generation and monitoring across Google and industry platforms, positioned as a core ranking and trust factor for remodelers competing in saturated metro markets where review volume often decides the click.
CRM & Automation
Lead routing, follow-up sequences, and nurture workflows built for remodeling sales cycles, which can run weeks or months between first inquiry and signed contract.
Proof of work