More Hot Leads
#15 in Home Services
Canadian digital marketing shop combining SEO, paid search, and local optimization to drive phone calls for service businesses.
- Founded
- 2015
- HQ
- Winnipeg, MB
- Team
- 6-15
Founder
Meet the founder
Daniel Moscovitch
Founder & CEO
Daniel Moscovitch co-founded More Hot Leads with Joshua Polsky, positioning the shop as a lead-generation partner for Canadian service businesses tired of relying on word of mouth. Moscovitch was born and raised in Winnipeg, Manitoba, and left home at 23 to travel, eventually living in Vancouver and Tel Aviv with stretches across Asia, Europe, and the Middle East. It was in Tel Aviv that he entered the digital marketing industry, cutting his teeth on SEO and paid media at one of Israel's larger digital agencies before eventually returning to Canada and launching More Hot Leads with Polsky, a St. Louis native who moved to Israel in 2009 and shares a similar remote-first ethos.
The agency's thesis is straightforward: home-services and local operators don't need another brand campaign, they need the phone to ring. That shapes the product mix, which leans heavily on SEO, Google and Bing paid search, Google Business Profile optimization, and Facebook or LinkedIn targeting depending on buyer intent. The founders frame themselves as fellow entrepreneurs rather than agency suits, emphasizing predictable lead flow and a partner-style relationship over campaign polish. A stated values page underscores the posture: under-promise and over-deliver, win-win engagements, and a blunt "no assholes" clause that applies to both staff and clients. The team is globally distributed, and More Hot Leads holds certified Google and Bing advertising partner status. The public founder narrative is personable but light on tenure dates and client counts, so specifics on firm size and years in operation are not stated on the site.
Editorial
Editor’s take
More Hot Leads positions itself as a lead-generation specialist for Canadian service businesses, with a deliberate focus on driving phone calls and qualified traffic rather than vanity metrics. Their client roster spans home services, physiotherapy, law, and aesthetics, reflecting adaptability across local and regional markets. Testimonial validation anchors their credibility alongside verified Google and Bing partner certifications, signaling a grounded paid-search competency that complements their SEO and local optimization work.
What they do
Services
Search Engine Optimization
Local SEO aimed at putting home-services and clinic-style operators at the top of geo-qualified searches, combining on-page cleanup, site health audits, and ongoing content work so that inbound calls arrive without ad spend.
Pay Per Click (Google & Bing Ads)
Certified Google and Bing partner work focused on buyer-intent keywords for service businesses, used when clients need an immediate flow of phone calls rather than a slow organic ramp.
Local GMB & Maps Optimization
A productized Google Business Profile and maps service that targets the local pack, which is where most home-services buyers actually click. Paired with a review management tool to keep ratings and recency competitive.
Facebook & LinkedIn Targeted Ads
Paid social used for audience-based rather than intent-based plays — Facebook and Instagram for consumer home services, LinkedIn for B2B service providers — typically layered on top of search once baseline demand is captured.
Website Design & Site Speed Optimization
Conversion-oriented rebuilds and technical speed work for service-business sites, on the premise that lead forms and click-to-call need to load quickly on mobile to justify the ad spend driving traffic to them.
Sales Funnel & Marketing Automation
Automated lead-nurture funnels for operators who generate inquiries faster than they can follow up, built to qualify and route leads in the background so owners aren't manually chasing every form fill.
Proof of work