No Dig Trenchless Marketing
#9 in HVAC
Sewer and trenchless repair lead-generation shop running SEO, Google Business Profile, and paid search.
- Founded
- 2015
- HQ
- Southbury, CT
- Team
- 6-15
Founder
Meet the founder
Will Fitzpatrick
Founder & CEO
Will Fitzpatrick owns No Dig Trenchless Marketing, a Southbury, CT-based lead generation agency specializing in sewer and trenchless repair contractor marketing.
Editorial
Editor’s take
No Dig Trenchless positions itself as a dedicated lead-generation partner exclusively for sewer and trenchless repair contractors, offering a fully bundled service stack that includes website build-out, local SEO, Google Business Profile management, paid search, and AI search optimization. The bundled model is designed to deliver exclusive leads and predictable revenue pipelines — a focused value proposition that speaks directly to contractors seeking a single-source growth partner rather than piecing together vendors. Their deep specialization in this narrow trade niche makes them a recognizable fit for trenchless and sewer repair operators ready to scale.
What they do
Services
Local SEO
Ranks sewer and trenchless contractors for high-intent queries like 'trenchless sewer repair near me' and 'pipe bursting [city]' across every service area, starting with a technical audit and building out location pages tied to the contractor's actual service radius rather than generic city pages.
Google Business Profile Optimization
Treats the GBP as the primary lead source for emergency sewer calls, optimizing categories, services, photos, and review velocity to win the map pack in each neighborhood the contractor serves — not just the home city.
Paid Search Advertising
Runs Google Ads aimed at immediate-demand queries (sewer line replacement, collapsed sewer, trenchless repair cost) with call tracking and conversion-focused landing pages, built for contractors who need booked jobs this week rather than brand awareness.
AI Search Optimization
Structures site content and entity data so that AI-driven search platforms surface the contractor when homeowners research trenchless methods, pricing, and alternatives to traditional excavation.
Conversion-Focused Web Design
Custom WordPress builds with trenchless-specific service pages (pipe bursting, CIPP lining, sewer scoping), click-to-call CTAs, embedded GBP reviews, and an entity framework intended to reinforce topical authority for sewer and trenchless repair.
Tracking, Reporting & Optimization
Installs GA4, Search Console, and Google Tag Manager with event tracking on calls, form fills, and quote requests so contractors can see which channels are actually producing booked jobs rather than vanity traffic.