Orb Tree Service Marketing
#7 in Tree Care
Tree service-focused marketing agency running SEO, paid search, video, and branding for arborists.
- Founded
- 2018
- HQ
- Royal Oak, MI
- Team
- 6-15
Founder
Meet the founder
Austin Lee
Founder & CEO
Austin Lee is the founder of ORB Tree Service Marketing, a Michigan-based agency dedicated exclusively to arborists and tree care operators. The public founder bio on the site is brief, focused more on the agency's team and philosophy than on a detailed personal history, but a few specifics are identifiable. Lee was named a two-time UpCity 'Best of Michigan' award winner, and he has been running ORB's tree-care focused practice since 2018. He fronts the agency's sales conversations personally, with prospects routed to book strategy calls directly with him. The thesis guiding ORB is that generalist local-service marketers underserve tree companies because they do not understand the operational realities of the trade — seasonality, crew scheduling, the difference between a removal and a prune, or the competitive dynamic of small operators fighting both national chains and uninsured 'Chuck-in-a-truck' competitors. To address that, Lee built a team that includes an ISA-certified, TRAQ-credentialed arborist working as a copywriter, a rare staffing choice that signals the agency's commitment to vertical depth over scale. ORB's stated goal is to guide 100 tree service companies to multi-seven- and eight-figure revenue by 2031, framed around a proprietary system they call the Online Ready Blueprint (ORB). The agency pitches itself less as a vendor and more as a long-term growth partner for owner-operators who want to professionalize their marketing without handing it to a generalist shop that will treat them like any other home-services client.
Editorial
Editor’s take
Orb positions itself exclusively around tree service and arborist marketing, addressing the specific competitive pressures local operators face against national chains and low-cost competitors. The agency's approach centers on trust-building through video production, local SEO, and content developed with an ISA-certified arborist on staff — a credential that reflects genuine industry fluency. A founder industry award and a named case study (Kyle/LongTree) anchor their roster, making Orb a recognizable fit for arborists seeking a marketing partner with ground-level expertise in their trade.
What they do
Services
Local SEO & AEO
Optimizes tree care companies to show up in both traditional local search and AI answer engines like ChatGPT, targeting the service-area queries that drive emergency removals, storm cleanup, and recurring pruning work. Positions the client as the 'obvious choice' in a defined service radius rather than chasing broad non-local rankings.
Website Design
Builds and rebuilds sites specifically for tree service operators, framing the site as a '24/7 digital foreman' that converts homeowners, recruits climbers, and signals professionalism against uninsured competitors. Emphasis on conversion mechanics and service-area page structure rather than portfolio-style design.
Content Creation
Written by an in-house ISA-certified, TRAQ-credentialed arborist, so copy reflects how arborists actually diagnose and price work. Aimed at building trust and authority with homeowners before the first phone call, and at feeding topical authority signals for SEO.
Paid Advertising
Runs paid search and related channels tuned to tree care intent — emergency removal, storm damage, stump grinding, large-tree pruning — rather than broad home-services keywords that burn budget on tire-kickers.
Video Production
Produces on-site video content featuring crews, equipment, and completed jobs, used across the website, ads, and social to differentiate legitimate operators from fly-by-night competition.
Brand & Logo Design
Develops brand identity and print collateral for tree companies looking to move upmarket, with an emphasis on visual cues that read as insured, professional, and crew-based rather than solo-operator.
Proof of work