Orb Tree Service Marketing
#10 in Tree Care
Tree service-focused marketing agency running SEO, paid search, video, and branding for arborists.
- Founded
- 2018
- HQ
- Royal Oak, MI
- Team
- 6-15
Founder
Meet the founder
Austin Lee
Founder & CEO
Austin Lee operates Orb Tree Service Marketing, a tree service-focused marketing agency based in Royal Oak, MI offering branding, web design, SEO, and advertising services.
Editorial
Editor’s take
Orb positions itself exclusively around tree service and arborist marketing, addressing the specific competitive pressures local operators face against national chains and low-cost competitors. The agency's approach centers on trust-building through video production, local SEO, and content developed with an ISA-certified arborist on staff — a credential that reflects genuine industry fluency. A founder industry award and a named case study (Kyle/LongTree) anchor their roster, making Orb a recognizable fit for arborists seeking a marketing partner with ground-level expertise in their trade.
What they do
Services
Local SEO & AEO
Optimizes tree care companies to show up in both traditional local search and AI answer engines like ChatGPT, targeting the service-area queries that drive emergency removals, storm cleanup, and recurring pruning work. Positions the client as the 'obvious choice' in a defined service radius rather than chasing broad non-local rankings.
Website Design
Builds and rebuilds sites specifically for tree service operators, framing the site as a '24/7 digital foreman' that converts homeowners, recruits climbers, and signals professionalism against uninsured competitors. Emphasis on conversion mechanics and service-area page structure rather than portfolio-style design.
Content Creation
Written by an in-house ISA-certified, TRAQ-credentialed arborist, so copy reflects how arborists actually diagnose and price work. Aimed at building trust and authority with homeowners before the first phone call, and at feeding topical authority signals for SEO.
Paid Advertising
Runs paid search and related channels tuned to tree care intent — emergency removal, storm damage, stump grinding, large-tree pruning — rather than broad home-services keywords that burn budget on tire-kickers.
Video Production
Produces on-site video content featuring crews, equipment, and completed jobs, used across the website, ads, and social to differentiate legitimate operators from fly-by-night competition.
Brand & Logo Design
Develops brand identity and print collateral for tree companies looking to move upmarket, with an emphasis on visual cues that read as insured, professional, and crew-based rather than solo-operator.
Proof of work