REALTY FORTE
#7 in Real Estate
Real estate-focused agency offering local SEO, lead generation, and AI-driven tools for agents and brokerages.
- Founded
- 2015
- HQ
- Fanwood, NJ
- Team
- 6-15
Founder
Meet the founder
Brian Spicciatie
Founder & CEO
Brian serves as President and CMO of Realty Forte, a real estate marketing agency based in Fanwood, NJ that specializes in lead generation, SEO, and digital marketing for agents and brokerages.
Editorial
Editor’s take
Realty Forte positions itself as a real estate-exclusive agency with roots in hospitality marketing, bringing cross-industry insight to agents and brokerages seeking local visibility and lead growth. The agency's proprietary frameworks — FRAME, GOALS, and RISE — structure their strategic approach, while their AI-powered tool ARIA targets Google Business Profile optimization for measurable local search performance. Their stated outcomes center on 20–25% sales volume growth, making them a focused option for real estate professionals prioritizing SEO-driven lead generation.
What they do
Services
Local SEO for Real Estate
Optimizes agent and brokerage websites to rank for city- and neighborhood-level search terms that signal listing intent, with an emphasis on outranking Zillow-style aggregators in hyperlocal queries where individual agents can realistically compete.
Google Business Profile Optimization
Builds out and manages GBP listings for agents who rely on Google Maps visibility for buyer and seller leads, backed by the agency's in-house tool ARIA (Advanced Ranking & Intelligence Assistant) for ongoing profile management and review handling.
Pay-Per-Lead Strategy (GOALS Method)
A productized lead generation approach aimed at agents who want to qualify for and dominate pay-per-lead programs, pairing landing pages, ad creative, and verification workflows tuned to real estate buyer and seller intent.
Brokerage Marketing (FRAME Blueprint)
A full marketing overhaul for brokerages covering brand, digital presence, recruiting collateral, and agent enablement, built around a stated goal of increasing annual sales volume by 20 percent.
Fractional CMO Consultation
One-on-one advisory for brokerage owners and top-producing agents who want ongoing marketing guidance without hiring a full-time executive, delivered directly by founder Brian Spicciatie.
mar-kit CRM
A real estate–specific CRM and marketing automation platform sold as an all-in-one ecosystem for agents to manage pipeline, nurture leads, and run campaigns without stitching together separate tools.