REALTY FORTE

Brian Spicciatie is the president and CMO of Realty Forte, a real estate marketing agency he repositioned from a broader hospitality marketing practice to focus exclusively on agents and brokerages. The public founder story on the site is brief: Realty Forte describes itself as having served hundreds of real estate and mortgage clients for years under its previous identity, Hospitality Marketing, before narrowing its focus to real estate. Spicciatie positions himself as a fractional CMO for agents and brokerage owners who want marketing guidance without hiring an in-house executive, and he offers direct consulting through the firm's CMO Consultation product. He is also the author of a book on real estate marketing, 'You're Not Bond. Stop F#cking Acting Like a Secret Real Estate Agent,' sold on Amazon, and hosts webinars on topics like AI-driven local SEO and winning listings in the age of AI search. The agency's thesis is that most agents and brokerages underinvest in brand and digital presence, defaulting to MLS leads and referral networks while ceding local search visibility to a handful of tech-forward competitors. Realty Forte's proprietary frameworks — the FRAME Blueprint for brokerages, the GOALS Method for pay-per-lead strategy, and the RISE Model for online presence — reflect a productized approach aimed at lifting annual sales volume by a stated target of 20 percent. The team listed on the site includes a vice president, a social media manager, a marketing coordinator, an ads and analytics specialist, and a local SEO lead, alongside an in-house AI assistant named ARIA built to manage Google Business Profiles.