Savant Marketing Agency

Matt Thibeau is the founder and CEO of Savant Marketing, a Canadian agency focused exclusively on lawn, landscape, and outdoor-living contractors across Canada and the United States. He is also the author of Landscaper Marketing Secrets, a 150-page guide aimed at owner-operators in the green industry, and hosts a podcast for the same audience.

By his own telling, Thibeau started the agency in 2016 after leaving a conventional 9-to-5 job to freelance Facebook ads for local businesses from his bedroom. The pivot into landscaping came by referral: a struggling landscaping company hired him, and the first month of campaigns reportedly produced an additional $10,000 in profit for the client. That result convinced him the construction and outdoor-services vertical was under-served by generalist marketers, and he narrowed the agency's focus there rather than chasing broader SMB work.

The thesis that guides Savant today follows from that early experience. Thibeau argues that landscapers don't need more tactics — they need a predictable lead pipeline built from paid social, paid search, local SEO, and a CRM tuned to how contractors actually sell estimates and close jobs. The agency has since expanded into sub-niches inside the green industry: hardscaping and outdoor living, custom landscape design, tree services, permanent LED lighting, and lawn care.

Savant states it now works with more than 170 landscaping companies across North America. The public founder narrative is largely origin-story rather than credential-heavy; specifics on team size, prior employers, or formal training are not disclosed on the site.