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Sprout Media Lab

#13 in Landscape & Lawn Care

Web design and digital marketing agency serving home-services contractors across the Southeast with SEO, PPC, and local bundled solutions.

Web DesignSEOPPC ManagementLocal SEOEmail MarketingContent Marketing
Founded
2013
HQ
Ormond Beach, FL
Team
6-15

Founder

Meet the founder

Kenny Doucette headshot

Kenny Doucette

Founder & CEO

Kenny Doucette is the founder and president of Sprout Media Lab, a Raleigh-headquartered web design and digital marketing agency with additional offices in Orlando, Ormond Beach, and Jacksonville. The public founder story on Sprout's site is brief; the About and Team pages focus more on the agency's crew and client outcomes than on Doucette's personal background. What is stated is that he started the firm more than a decade ago and has grown it into a team of roughly eight, spanning web development, SEO, paid media, and account management across two states.

The thesis that guides the firm, as presented on the site, is pragmatic rather than ideological: small and mid-sized service businesses need websites that convert and lead programs that pay back, and most of them are underserved by either freelancers who disappear or large agencies that overcharge. Sprout positions itself in the middle of that spectrum, offering bundled local SEO, PPC, and website packages designed to be affordable for owner-operators while still producing measurable ROI. The agency cites an average client return of roughly twelve dollars for every dollar spent, a figure it leans on heavily in its marketing.

While Sprout serves a broad home-services book, including landscape and lawn care contractors across the Southeast, the site reads as generalist in practice. Doucette's own public narrative, including how he came to focus on contractors, is not explicitly told on the site, which is worth noting for readers evaluating fit.

Editorial

Editor’s take

Sprout Media Lab positions itself as a multi-service digital agency with 13 years in business and claims 357 websites designed. The site emphasizes bundled solutions for local and national home-service contractors, with specific mention of SEO, PPC, and website design. Messaging is fairly generic—the site doesn't strongly differentiate from broader regional digital agencies, though it does call out home-services as a focal vertical.
By the Editorial Team · May 2026

What they do

Services

Local SEO

Bundled local search packages aimed at home-services contractors operating in a defined service radius, covering Google Business Profile optimization, citation building, and geo-targeted on-page work for city and service-area pages. Sprout packages this as a recurring retainer rather than a one-time project.

PPC Management

Google Ads management for contractors, typically paired with landing pages built in-house. The agency also offers a free Google Ads review as a front-end audit to identify wasted spend before onboarding.

WordPress Web Design & Development

Conversion-focused WordPress builds for contractor websites, with lead forms, mobile-responsive layouts, and service-area page structures meant to support the accompanying SEO work. Starter, custom, and eCommerce tiers are offered.

Ad Retargeting

Display and social retargeting layered on top of SEO and PPC traffic, intended to keep a contractor's brand in front of homeowners who visited but didn't convert on the first touch.

Local & National Bundled Solutions

Packaged monthly programs that combine SEO, PPC, content, and reporting at tiered price points. This is Sprout's core go-to-market motion for contractors who want a single line item rather than a menu of services.

Email Marketing & Marketing Automation

Nurture sequences and automated follow-ups aimed at converting web leads into booked estimates, positioned as an add-on to the core lead generation stack.

Proof of work

Case studies