The Optic Marketing Group
#15 in HVAC
HVAC and plumbing-focused digital marketing agency offering web design, SEO, PPC, and media buying.
- Founded
- 2015
- HQ
- Wesley Chapel, Fl
- Team
- 6-15
Founder
Meet the founder
Jennifer James
Founder & CEO
Optic Marketing Group is a full-service home services marketing agency with offices in Tampa and Houston, specializing in HVAC marketing, web design, SEO, and PPC services.
Editorial
Editor’s take
The Optic Marketing Group positions itself as a dedicated digital marketing specialist for HVAC and plumbing contractors, operating out of dual offices in Tampa and Houston. Their cross-channel approach spans web design, SEO, PPC, social media, and media planning and buying — a notably broad service mix for a trade-focused niche. Named clients including Casanova James, Ellsworth Heating, Florida Heating, and McWilliams & Son reflect a clear track record serving contractors across regional markets.
What they do
Services
Web Design & Development
Builds responsive, SEO-structured websites for HVAC and plumbing contractors with a focus on lead capture — service-area pages, click-to-call mobile layouts, and forms tuned for emergency service inquiries rather than generic contact submissions.
SEO Services
Combines on-page and off-page SEO tailored to home-services search behavior, targeting high-intent local queries like 'AC repair near me' and service-plus-city combinations across the multi-city territories HVAC operators typically cover.
PPC & Paid Media
Runs Google Ads and Bing Ads for contractors and extends into geo-fencing, IP targeting, and mobile app ads — useful for HVAC operators who need to reach homeowners inside defined service radii rather than bid on broad national keywords.
Social Media Management
Builds platform-specific social strategies aimed at converting followers into service calls, with content calendars oriented around seasonal HVAC demand cycles (pre-summer tune-ups, winter heating checks) rather than generic brand posts.
Media Planning & Buying
A traditional-media discipline uncommon at digital-first agencies: negotiates TV, radio, and out-of-home schedules for contractors running integrated campaigns, and offers a 'Meet or Beat' rate guarantee against a client's existing media plan.
Brand Development
Develops visual identity systems for HVAC and plumbing companies, including the work shown for Casanova James and Florida Heating & Cooling, where the agency handled brand alongside web and ongoing marketing.