TSO Academy
#10 in Tree Care
Tree-service software and coaching platform helping owner-operators systematize and scale.
- Founded
- 2021
- HQ
- Greensboro, Georgia
- Team
- 6-15
Founder
Meet the founder
Jeff Beeler
Founder & CEO
Jeff Beeler runs TSO Academy, a coaching and software platform built specifically for tree service company owners. The public founder story on the site is brief; Beeler is positioned as the lead coach and face of the brand, but TSO does not publish a detailed personal bio, prior-company history, or credential list on its homepage. What the site does make clear is the thesis: most tree service operators are technicians who got stuck running businesses they never trained to run, and the path out is a staged operating system rather than one-off marketing help.
That thesis shapes the entire offering. TSO organizes its work around a self-described 4-Stage Tree Business Growth System, from solo climber survival through exit or acquisition, and layers courses, live group coaching, marketing services, and a CRM partnership (Jobber) on top of each stage. The emphasis is on systematizing pricing, hiring, lead flow, and production tracking so that owners can either stay lean intentionally or scale toward a sellable asset.
The agency claims to have worked with more than 1,000 tree company owners since 2021 and anchors a Facebook community it says has grown past 16,000 members, which functions as both a top-of-funnel and a peer-learning layer for paying clients. A forthcoming GMS (Growth Management System) app, billed as an AI coach that tracks KPIs by stage, signals where Beeler wants the business to go next: from coaching practice to productized software for the tree care vertical specifically.
Editorial
Editor’s take
TSO Academy positions itself as the dedicated business-systems platform for tree service owner-operators, pairing proprietary software — including lead management, CRM integration via Jobber, and an analytics dashboard — with structured coaching led by founder Jeff Beeler. Their four-stage growth framework gives members a clear operational roadmap from startup through scale. With 1,000+ members since its 2021 launch and supplementary marketing services spanning EDDM, Facebook Ads, and SMS/email campaigns, TSO Academy offers tree care operators an unusually complete infrastructure for running and growing their businesses.
What they do
Services
Stage-Based Coaching & Courses
A library of 20+ video courses mapped to TSO's four growth stages (Owner Operator, Growth, Scaling, Exit), paired with live monthly group coaching calls led by Jeff Beeler. Built specifically around tree service pricing, crew hiring, and production economics rather than generic small-business advice.
Virtual In-House Marketing Team
A done-for-you marketing retainer for tree companies that assigns a dedicated Account Lead Manager to handle lead management, missed-call follow-up, weekly Google Business Profile and Facebook posting, and review generation from completed jobs.
EDDM & Facebook Ads for Tree Services
Direct-mail EDDM campaigns run through a TSO partner and targeted Facebook ad campaigns aimed at homeowners, new homeowners, and adjacent referral trades like landscapers, pool builders, and fence companies.
Jobber CRM Partnership
TSO is a Jobber partner and routes members to a discounted implementation, then coaches owners on configuring pipelines, estimates, and KPI tracking inside Jobber so the CRM actually reflects how a tree business operates.
TSO GMS App (Beta)
An AI-assisted Growth Management System app, rolling out in 2025, that tracks stage-specific KPIs for tree service owners and surfaces next-step recommendations tied to TSO's coaching framework.
Owner Community & Peer Network
A private Facebook community of 16,000+ tree service owners used for live Q&As, peer benchmarking, and ongoing training, functioning as both a top-of-funnel and a retention layer for paying members.