WeRoot Marketing
#12 in Roofing
Home-services digital marketing agency offering SEO, paid ads, and web design with proprietary CRM tools.
- Founded
- 2015
- HQ
- San Tan Valley, AZ
- Team
- 6-15
Founder
Meet the founder
Kyle Redman
Founder & CEO
Kyle Redman is the founder of WeRoot Marketing, a home-services digital agency that positions itself around roofing and adjacent trades. The public founder story on the WeRoot site is brief: Redman is named as owner, but the site does not publish a detailed personal biography, prior-company history, or timeline for the firm's founding. What can be reasonably inferred from the site is his operating thesis: that home-services contractors — roofers in particular — benefit more from an integrated stack (ads, CRM, call tracking, offline conversion data) than from a single-channel vendor. WeRoot has built its offering around that idea, combining paid media management with proprietary client-facing technology: a CRM system, a form tracker, a call tracker, a website builder, and a real-time reporting dashboard powered through Google Data Studio. The agency's workflow, as described on the site, has media buyers working alongside an in-house integrations team that wires offline conversion events back into the ad platforms — a setup aimed at contractors who close most jobs by phone rather than web form. WeRoot markets itself to medium and enterprise home-services operators and enforces a $500 per month minimum ad spend, suggesting a mid-market rather than small-local posture. Beyond Redman's name and role, the site does not disclose team size, office location, or notable hires, and there is no published narrative about why he started the agency. Readers evaluating WeRoot should expect to learn more about the founder during a sales conversation than from the website itself.
Editorial
Editor’s take
WeRoot Marketing positions itself as a technology-forward digital marketing agency serving small and medium-sized home-services businesses, with roofing contractors as a clear focal point. Their model pairs managed services — SEO, paid advertising, and web design — with a proprietary suite of tools including a CRM, call tracking, and form builder, giving clients an integrated platform rather than a patchwork of third-party software. That combination of owned technology and hands-on service management makes WeRoot a practical consideration for roofing operators looking for an all-in-one growth partner.
What they do
Services
Paid Search (Google Ads)
Builds and manages Google Search, Display, and YouTube campaigns for roofing contractors, with keyword research aimed at storm-damage, roof-replacement, and emergency-repair intent. Campaigns are wired into WeRoot's CRM so offline job-close data flows back to Google for smart bidding.
Facebook & Meta Ads
Runs lead-generation campaigns on Meta and TikTok for roofers, with in-house copywriters and designers producing multiple ad and creative variations. A stated focus on medium and enterprise home-services operators, with a $500/mo minimum ad spend.
SEO
Local and organic search work targeting roofing keywords and service-area pages, paired with directory listing management across Google, Bing, and Yahoo to shore up NAP consistency for multi-location contractors.
Website Design & Build
Custom roofing-contractor websites built on WeRoot's proprietary website builder, designed to integrate natively with the agency's call tracking, form tracking, and CRM so every lead source is attributable.
Proprietary CRM & Call Tracking
A client-facing CRM with call tracking, form tracking, automated text and email follow-up, and an activity feed. Offline conversions from closed roofing jobs are pushed back into ad platforms to improve optimization.
Real-Time Reporting
Each client gets a Google Data Studio dashboard tied to the WeRoot CRM, plus Slack channel access for day-to-day communication with the media buying and integrations teams.