1UP Media Solutions LLC

Steve DeFalco is the founder of 1UP Media Solutions LLC, an Omaha, Nebraska digital marketing agency that positions itself around predictable, trackable customer acquisition for home-services businesses. The public founder story on the site is brief; most of the copy focuses on the agency's methodology and client testimonials rather than DeFalco's personal background. What the site does state is that the team has spent roughly 18 years working in online marketing, and that the experience of watching business owners pour budget into programs that failed to produce measurable customers shaped the firm's core thesis: marketing spend should be tied to a positive ROI and to on-demand lead flow, not to impressions or vanity metrics.

That thesis drives the agency's packaging. Rather than selling discrete services, 1UP frames its work as a three-step system — Target, Automate, Monetize — built to generate a consistent monthly revenue stream and to keep customers returning through database-driven follow-up. DeFalco and a colleague referenced in testimonials, Sean, are both named in client recommendations around SEO, social, and lead generation, suggesting a small hands-on team rather than a layered account structure.

The agency's client roster skews toward home services and local operators, including Heroes Holiday Lighting (an Omaha company whose umbrella business also covers landscaping and Mosquito Shield), alongside photography, networking, and travel clients. While 1UP is not exclusively a landscape and lawn care shop, its Omaha base and home-services orientation give it practical exposure to seasonal outdoor-services marketing, which is the lens most relevant to this directory.