Roofing REV Marketing
#10 in Roofing
Roofing-focused marketing agency specializing in lead generation, local search, and paid ads.
- Founded
- 2015
- HQ
- South Elgin, IL
- Team
- 6-15
Founder
Meet the founder
Carmen Taglia
Founder & CEO
Carmen Taglia is the CEO of Roofing REV Marketing, a family-run firm he operates alongside COO Chris Taglia and Director of Web Development Kim Skaggs-Taglia. According to the agency's About page, the team's marketing experience dates back to 2001, when they began in general marketing before narrowing their focus specifically to roofing contractors. The public bio is brief on personal background and credentials; most of the site is dedicated to positioning and client results rather than Taglia's individual resume.
The stated thesis behind the agency is that roofers have been poorly served by generalist marketing shops selling shared leads, vanity metrics, and open-ended retainers with little accountability to revenue. Taglia's response is a narrower, exclusivity-driven model: Roofing REV works with only one roofer per market, caps new client intake at five per month, and ties its deliverables to booked jobs and year-over-year gross revenue rather than clicks or impressions. The firm's stated mission is to quadruple the revenue of 100 U.S. roofing companies.
Operationally, the agency pairs what it calls "human-enhanced" competitor analysis with an in-house AI layer (branded RoofingREV AI) used for targeting and follow-up. Services are packaged into three tiers benchmarked to client revenue bands — roughly $1M, $2.2M, and $5.5M in gross revenue — with transparent monthly pricing and recommended ad budgets published on the site, which is unusual for the category. Taglia positions the firm as a long-term growth partner rather than a lead vendor, with a stated guarantee to keep working until a client beats the prior year's revenue.
Editorial
Editor’s take
Roofing REV Marketing positions itself as a roofing-vertical specialist built around revenue-tied results, offering tiered service packages ranging from $1,500 to $4,200 per month across Local Service Ads, Google Ads, SEO, and AI optimization. The agency's case studies cite measurable business growth, including one client scaling from $673K to $2.5M in revenue, making their work legible to roofing contractors evaluating ROI at a job-and-revenue level. Their narrow niche focus and transparent pricing structure make them a well-defined option for roofing companies ready to invest in performance-driven lead generation.
What they do
Services
Roofing Websites
Conversion-focused websites built specifically for roofing contractors, designed to turn local organic and paid traffic into booked inspections rather than serve as brochureware. Hosting and software are bundled into the monthly retainer across all tiers.
Local SEO & Google Business Profile Optimization
Hyper-local map pack and organic search work aimed at putting a single roofer per market in front of high-intent homeowners in their service area. Includes ongoing GBP optimization and press releases used as local authority signals.
Local Service Ads & Google Ads
LSA setup and management paired with paid search for roofing-specific intent (roof replacement, storm damage, leak repair). Recommended ad spend is published by tier, from $1,500/mo at the entry level up to $12,000/mo at the elite tier.
Meta Ads & Social Media
Facebook and Instagram advertising reserved for the top-tier engagement, used to generate demand among homeowners who aren't yet searching and to retarget site visitors into scheduled inspections.
Reputation & Reviews System
A review-generation workflow aimed at building a steady flow of five-star reviews and referral traffic, positioned as a defense against cancellations and a trust signal for homeowners comparing roofers.
RoofingREV AI & Follow-Up Automation
A proprietary AI layer used for lead qualification, speed-to-lead response, and follow-up sequences, plus an ROI dashboard that tracks spend through to booked jobs and gross revenue.
Proof of work