Hook Agency

Tim Brown is the founder of Hook Agency, a Minneapolis-based home-services marketing firm he positions publicly as a proud advocate for the trades. Brown built Hook Agency around a specific thesis: that residential contractors — particularly roofers, HVAC operators, and plumbers — are underserved by generalist digital agencies that treat them as interchangeable local-SEO accounts. His public framing leans on the idea that Google, in his words, functions as the operating system for home services, and that a contractor's phone ringing in the next 90 days depends mostly on how disciplined and transparent their Google strategy is.

The public founder story on the site is relatively brief; most of the narrative weight is carried by client results, the company's podcasts, and Brown's weekly video content (three videos per week covering industry guests and office tours). What is visible is an operator who has scaled Hook to roughly a 30-person team, landed on the Inc. 5000 at #2031, and been named a top small business to work for. Brown hosts or co-hosts the agency's Roofing Podcast and HVAC/Plumbing Podcast, which function as both a lead channel and a continuous learning loop with contractors.

The firm's stated bias is toward "scrappy work and extreme ownership" — a values pairing Brown uses to signal cultural alignment with the trades themselves. Hook's positioning is Google-first, retail-residential, growth-mode only: they are explicit that they target the top 5% of retail-oriented residential roofers, not commercial shops or service-only plumbers.