Hook Agency
#1 in Roofing
Home-services marketing agency running Google-first SEO, paid ads, LSA, and web design for roofing, HVAC, and plumbing contractors.
- Founded
- 2015
- HQ
- Minneapolis, MN 55401, MN
- Team
- 16-50
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Tim Brown
Founder & CEO
Tim Brown is the founder of Hook Agency, a Minneapolis-based marketing firm specializing in digital services for home service contractors, including SEO, paid ads, and website design.
Editorial
Editor’s take
Hook Agency positions itself as a home-services specialist with dedicated depth across roofing, HVAC, and plumbing verticals, built around a Google-first channel strategy spanning organic SEO, paid ads, Local Services Ads, and Maps optimization. The agency's 30-person team and founder Tim Brown's positioning as a trades-industry advocate give it a recognizable identity among contractors seeking channel-focused growth partners. Credibility markers include an Inc. 5000 ranking and 170+ five-star reviews, signaling sustained traction within the home-services space.
What they do
Services
Search Engine Optimization
Locally focused SEO built for roofers, HVAC companies, and plumbers, with writers who research exterior remodeling and trade topics and a link-building program targeting roofing and home-services blogs. Hook emphasizes monthly visible work logs so clients can see every edit, page, and link rather than treating SEO as a black box.
Google Maps SEO
Dedicated Map Pack service aimed at getting contractors into the three-pack for high-intent local queries like 'roof replacement near me.' Treated as a distinct line item from traditional SEO because Hook views map rankings as the highest-leverage real estate for home-services buyers.
Paid Ads Management
Google Ads management tuned for residential roofing, HVAC, and plumbing economics, with a focus on controlling cost per conversion (typically reported in the $120–$145 range in their published case studies) rather than chasing click volume. Campaigns are built around storm response, replacement intent, and seasonal HVAC demand.
Google Local Service Ads (LSA) / Google Guaranteed
Setup and ongoing management of LSA accounts, including the Google Guaranteed badge process, dispute handling on bad-fit leads, and coordination with the client's paid search so LSA and PPC aren't cannibalizing each other.
Custom Website Design
Conversion-focused websites for contractors, built with SEO baked in from the wireframe stage and structured around service-area pages, financing, and trust signals specific to roofing and HVAC buyers. Hook makes a point that clients fully own the site and can take it with them if the relationship ends.
Content & Video for Contractors
Writers and video producers immerse in the trades — including on-roof shoots with clients — to produce service pages, educational articles, and YouTube content that rank for long-tail roofing and HVAC queries. The goal is to feed both organic rankings and sales enablement for the contractor's in-home closers.
Proof of work
Case studies
$143
Cost per conversion (Google Ads)
SEO case study
Undisclosed roofing company (PPC case study)
12-month engagement
+200%
Local first-page rankings
SEO case study
Undisclosed roofing company (SEO + PPC case study)
12-month engagement
+92.98%
Qualified organic leads
SEO case study
Undisclosed roofing company (SEO case study)
12-month engagement